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Guahoo® is a dynamically developing Finnish trademark. It is famous in the European and Asian markets of thermal underwear.
Guahoo® has become known for much of the same characteristics as it’s motherland Finland; standards of quality, original Scandinavian design, care of ecology, aspiration for harmony with nature and a reasonable balance between innovations and traditions.
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Thanks to the modern design and up-to-date fabric production technologies, Guahoo® became popular among active people, who appreciate comfort, refinement and performance.
Guahoo® is one of the leading trademarks in the thermal underwear market and continues to develop.
Year after year we improve our models using new materials where you can feel our passion for perfection every day.
Nowadays the Guahoo® assortment includes not only several series of thermal underwear, but also a summer collection of t-shirts, socks and accessories for sports and open-air activities.
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Brand History
For years fishing and hunting enthusiasts from generation to generation gathered previous experience of outfit and equipment.
Any seasoned hunter, whoever he is: a villager, a doctor of Science or a businessman - knows how important it is to have warm, dry and comfortable clothes.
details Guahoo® has helped these enthusiasts by offering substitutes to traditional clothes with a variety of modern, warm and light thermal underwear of high quality.
Young people leading an active way of life in the city or in the countryside appreciated the functional and stylish models.
The popularity of active lifestyle sports has grown with the likes of ice-skating, snowboarding, skiing, which in turn made young people rush to buy warm and light underwear.
Millions of people have appreciated the great quality of Guahoo’s® thermal underwear. Now our products are represented in many countries across Europe and Asia
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Not only thermals
Having extended our assortment with the addition of Guahoo® Eco, the trade mark has become known as a brand that uses ecologically pure materials: bamboo, soya and organic cotton fibers in its production. These natural fibers have antibacterial features, which is why Guahoo® Eco has a lot of fans among people who care about their health.
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In spring-summer 2010 we extend the Guahoo® Sport line with new sporty t-shirts made of Polyester Lucool®, which has a strong cooling and “breathing” effect.
The Guahoo®Fleece line has been widened with rain and wind stopping jackets for those who are fond of soft and cozy materials while demanding the best performance. The basis of the models is fleece that remains soft and warm while protecting you in all weather conditions.
The history of Guohoo’s® brand development lets millions of people feel the quality of Guahoo® products. If you put it on once you’ll never resist the temptation of living in harmony with your own life style, feeling comfort and warmth.
Guahoo® – philosophy of millions
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